Home values, rents and more in the Florence metro area
September 2026 figures from Zillow and the U.S. Census Bureau · updated 2026-11-07
Open Florence metro in ProMap- Under $140k
- $140k–$170k
- $170k–$200k
- $200k–$240k
- $240k+
- No data
How the Florence metro compares
The typical home in the Florence metro area is worth about $193,000, according to the Zillow Home Value Index for September 2026. Home values in the Florence metro are 36% below the typical value in South Carolina ($304,000) and 47% below the U.S. typical value ($366,000).
Over the past year, home values in the Florence metro rose 5.5%, compared with +0.9% in South Carolina and +1.2% nationally.
Typical rent is $1,516 a month (Zillow Observed Rent Index), 8% below South Carolina ($1,644) and 22% below the U.S. ($1,932). Rents rose 0.7% over the past year.
The median household income is $54,443, against $69,324 in South Carolina and $80,734 in the U.S. (Census Bureau, American Community Survey 2020–24).
About 201,392 people live in the Florence metro (Census Bureau estimate for July 2025).
The Florence metro has the 227th-lowest typical home value of the 923 metro areas in the United States and the 4th-lowest of 14 in South Carolina with Zillow figures.
Part of: South Carolina
More for the Florence metro in ProMap Plus
These measures are on the map for subscribers. Open ProMap to see them for the Florence metro and every other place.
- 5- and 10-year price changes
- Days on market and months of supply
- Price cuts and sale-to-list ratio
- Price-to-income and monthly cost to buy
- Zillow 12-month price forecast
- School test scores
- Flood, wildfire and natural hazard risk
- Property-tax rate
- Unemployment and job growth
- Building permits
- Mortgage delinquency
- 2024 presidential vote
- Age, education and household make-up
- Amenities and transit nearby
Nearby metro areas
Counties in the Florence metro
Cities in the Florence metro
Sources
Home values: Zillow Home Value Index (ZHVI), all homes, middle tier, smoothed and seasonally adjusted, September 2026. Rents: Zillow Observed Rent Index (ZORI), seasonally adjusted. Population: Census population estimates (July 2025) for states, metros and counties; ACS 2020–24 for cities and ZIP codes. Income: U.S. Census Bureau, ACS 2020–24 5-year estimates. Boundaries: U.S. Census Bureau cartographic boundary files. Compiled by Home Economics.
"Typical" is Zillow's middle-tier value (homes between the 35th and 65th percentiles), not a median sale price. Changes are over the 12 months to September 2026.