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Home values, rents and more in the Watertown metro area

September 2026 figures from Zillow and the U.S. Census Bureau · updated 2026-11-07

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Typical home value
$336,000
South Dakota: $318,000 · U.S.: $366,000
Home values, past year
+4.2%
South Dakota: +2.3% · U.S.: +1.2%
Typical rent
$1,196/mo
South Dakota: $1,306 · U.S.: $1,932
Population
29,562
Census estimate, July 2025
Median household income
$72,727
South Dakota: $75,081 · U.S.: $80,734
Counties around the Watertown metro, shaded by typical home valueCodingtonGrant
  • Under $240k
  • $240k–$260k
  • $260k–$300k
  • $300k–$340k
  • $340k+
  • No data
Counties around the Watertown metro, shaded by typical home value (Zillow, counties). The metro area is outlined.

How the Watertown metro compares

The typical home in the Watertown metro area is worth about $336,000, according to the Zillow Home Value Index for September 2026. Home values in the Watertown metro are 6% above the typical value in South Dakota ($318,000) and 8% below the U.S. typical value ($366,000).

Over the past year, home values in the Watertown metro rose 4.2%, compared with +2.3% in South Dakota and +1.2% nationally.

Typical rent is $1,196 a month (Zillow Observed Rent Index), 8% below South Dakota ($1,306) and 38% below the U.S. ($1,932).

The median household income is $72,727, against $75,081 in South Dakota and $80,734 in the U.S. (Census Bureau, American Community Survey 2020–24).

About 29,562 people live in the Watertown metro (Census Bureau estimate for July 2025).

The Watertown metro has the 259th-highest typical home value of the 923 metro areas in the United States and the 4th-highest of 11 in South Dakota with Zillow figures.

Part of: South Dakota

More for the Watertown metro in ProMap Plus

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  • 5- and 10-year price changes
  • Days on market and months of supply
  • Price cuts and sale-to-list ratio
  • Price-to-income and monthly cost to buy
  • Zillow 12-month price forecast
  • School test scores
  • Flood, wildfire and natural hazard risk
  • Property-tax rate
  • Unemployment and job growth
  • Building permits
  • Mortgage delinquency
  • 2024 presidential vote
  • Age, education and household make-up
  • Amenities and transit nearby
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Nearby metro areas

Counties in the Watertown metro

Cities in the Watertown metro

Sources

Home values: Zillow Home Value Index (ZHVI), all homes, middle tier, smoothed and seasonally adjusted, September 2026. Rents: Zillow Observed Rent Index (ZORI), seasonally adjusted. Population: Census population estimates (July 2025) for states, metros and counties; ACS 2020–24 for cities and ZIP codes. Income: U.S. Census Bureau, ACS 2020–24 5-year estimates. Boundaries: U.S. Census Bureau cartographic boundary files. Compiled by Home Economics.

"Typical" is Zillow's middle-tier value (homes between the 35th and 65th percentiles), not a median sale price. Changes are over the 12 months to September 2026.

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