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Home values, rents and more in ZIP code 28401 (Wilmington, NC)

September 2026 figures from Zillow and the U.S. Census Bureau · updated 2026-11-07

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Typical home value
$326,000
Metro: $443,000 · U.S.: $366,000
Home values, past year
−0.6%
Metro: +0.7% · U.S.: +1.2%
Typical rent
$1,741/mo
Metro: $1,744 · U.S.: $1,932
Rents, past year
+7.8%
Metro: +4.9% · U.S.: +2.9%
Population
22,007
ACS 2020–24
Median household income
$57,968
Metro: $76,471 · U.S.: $80,734
ZIP codes around 28401, shaded by typical home value284012845128457284352847928422284112842928421284122840528403
  • Under $240k
  • $240k–$350k
  • $350k–$380k
  • $380k–$500k
  • $500k+
  • No data
ZIP codes around 28401, shaded by typical home value (Zillow, ZIP codes). Dashed lines are county borders. 28401 is outlined.

How 28401 compares

The typical home in ZIP code 28401 (Wilmington, NC) is worth about $326,000, according to the Zillow Home Value Index for September 2026. Home values in 28401 are 26% below the typical value in the Wilmington metro area ($443,000) and 11% below the U.S. typical value ($366,000).

Over the past year, home values in 28401 fell 0.6%, compared with +0.7% in the Wilmington metro area and +1.2% nationally.

Typical rent is $1,741 a month (Zillow Observed Rent Index), about the same as the Wilmington metro area ($1,744) and 10% below the U.S. ($1,932). Rents rose 7.8% over the past year.

The median household income is $57,968, against $76,471 in the Wilmington metro area and $80,734 in the U.S. (Census Bureau, American Community Survey 2020–24).

About 22,007 people live in 28401 (American Community Survey 2020–24).

28401 has the 7th-lowest typical home value of the 27 ZIP codes in the Wilmington metro area and the 268th-highest of 719 in North Carolina with Zillow figures.

Part of: Wilmington, NC · New Hanover County, NC · Wilmington metro area · North Carolina

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These measures are on the map for subscribers. Open ProMap to see them for 28401 and every other place.

  • 5- and 10-year price changes
  • Days on market and months of supply
  • Price cuts and sale-to-list ratio
  • Price-to-income and monthly cost to buy
  • Zillow 12-month price forecast
  • Crime rates
  • School test scores
  • Homeowners insurance premiums
  • Commute time to downtown
  • Flood, wildfire and natural hazard risk
  • Property-tax rate
  • 2024 presidential vote
  • Age, education and household make-up
  • Amenities and transit nearby
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Nearby ZIP codes

Sources

Home values: Zillow Home Value Index (ZHVI), all homes, middle tier, smoothed and seasonally adjusted, September 2026. Rents: Zillow Observed Rent Index (ZORI), seasonally adjusted. Population: Census population estimates (July 2025) for states, metros and counties; ACS 2020–24 for cities and ZIP codes. Income: U.S. Census Bureau, ACS 2020–24 5-year estimates. Boundaries: U.S. Census Bureau cartographic boundary files. Compiled by Home Economics.

"Typical" is Zillow's middle-tier value (homes between the 35th and 65th percentiles), not a median sale price. Changes are over the 12 months to September 2026.

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