Home EconomicsProMap

Home values, rents and more in ZIP code 28697 (Wilkesboro, NC)

September 2026 figures from Zillow and the U.S. Census Bureau · updated 2026-11-07

Open 28697 in ProMap
Typical home value
$272,000
Metro: $225,000 · U.S.: $366,000
Home values, past year
+3.9%
Metro: +4.6% · U.S.: +1.2%
Population
13,412
ACS 2020–24
Median household income
$52,988
Metro: $51,721 · U.S.: $80,734
ZIP codes around 28697, shaded by typical home value2869728645286592865127020286652865428624286692868928606286182862628642
  • Under $210k
  • $210k–$230k
  • $230k–$270k
  • $270k–$350k
  • $350k+
  • No data
ZIP codes around 28697, shaded by typical home value (Zillow, ZIP codes). Dashed lines are county borders. 28697 is outlined.

How 28697 compares

The typical home in ZIP code 28697 (Wilkesboro, NC) is worth about $272,000, according to the Zillow Home Value Index for September 2026. Home values in 28697 are 21% above the typical value in the North Wilkesboro metro area ($225,000) and 26% below the U.S. typical value ($366,000).

Over the past year, home values in 28697 rose 3.9%, compared with +4.6% in the North Wilkesboro metro area and +1.2% nationally.

The median household income is $52,988, against $51,721 in the North Wilkesboro metro area and $80,734 in the U.S. (Census Bureau, American Community Survey 2020–24).

About 13,412 people live in 28697 (American Community Survey 2020–24).

28697 has the 2nd-highest typical home value of the 11 ZIP codes in the North Wilkesboro metro area and the 335th-lowest of 719 in North Carolina with Zillow figures.

Part of: Wilkesboro, NC · Wilkes County, NC · North Wilkesboro metro area · North Carolina

More for 28697 in ProMap Plus

These measures are on the map for subscribers. Open ProMap to see them for 28697 and every other place.

  • 5- and 10-year price changes
  • Days on market and months of supply
  • Price cuts and sale-to-list ratio
  • Price-to-income and monthly cost to buy
  • Zillow 12-month price forecast
  • Crime rates
  • School test scores
  • Homeowners insurance premiums
  • Commute time to downtown
  • Flood, wildfire and natural hazard risk
  • Property-tax rate
  • 2024 presidential vote
  • Age, education and household make-up
  • Amenities and transit nearby
See this in ProMap Plus

Nearby ZIP codes

Sources

Home values: Zillow Home Value Index (ZHVI), all homes, middle tier, smoothed and seasonally adjusted, September 2026. Rents: Zillow Observed Rent Index (ZORI), seasonally adjusted. Population: Census population estimates (July 2025) for states, metros and counties; ACS 2020–24 for cities and ZIP codes. Income: U.S. Census Bureau, ACS 2020–24 5-year estimates. Boundaries: U.S. Census Bureau cartographic boundary files. Compiled by Home Economics.

"Typical" is Zillow's middle-tier value (homes between the 35th and 65th percentiles), not a median sale price. Changes are over the 12 months to September 2026.

Explore 28697 on the map