Home values, rents and more in ZIP code 74954 (Roland, OK)
September 2026 figures from Zillow and the U.S. Census Bureau · updated 2026-11-07
Open 74954 in ProMap- Under $150k
- $150k–$180k
- $180k–$200k
- $200k–$240k
- $240k+
- No data
How 74954 compares
The typical home in ZIP code 74954 (Roland, OK) is worth about $185,000, according to the Zillow Home Value Index for September 2026. Home values in 74954 are 9% below the typical value in the Fort Smith metro area ($203,000) and 50% below the U.S. typical value ($366,000).
Over the past year, home values in 74954 rose 2.8%, compared with +4.4% in the Fort Smith metro area and +1.2% nationally.
The median household income is $58,397, against $58,468 in the Fort Smith metro area and $80,734 in the U.S. (Census Bureau, American Community Survey 2020–24).
About 5,105 people live in 74954 (American Community Survey 2020–24).
74954 has the 6th-lowest typical home value of the 24 ZIP codes in the Fort Smith metro area and the 241st-highest of 499 in Oklahoma with Zillow figures.
Part of: Roland, OK · Sequoyah County, OK · Fort Smith metro area · Oklahoma
More for 74954 in ProMap Plus
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- 5- and 10-year price changes
- Days on market and months of supply
- Price cuts and sale-to-list ratio
- Price-to-income and monthly cost to buy
- Zillow 12-month price forecast
- Crime rates
- School test scores
- Homeowners insurance premiums
- Commute time to downtown
- Flood, wildfire and natural hazard risk
- Property-tax rate
- 2024 presidential vote
- Age, education and household make-up
- Amenities and transit nearby
Nearby ZIP codes
Sources
Home values: Zillow Home Value Index (ZHVI), all homes, middle tier, smoothed and seasonally adjusted, September 2026. Rents: Zillow Observed Rent Index (ZORI), seasonally adjusted. Population: Census population estimates (July 2025) for states, metros and counties; ACS 2020–24 for cities and ZIP codes. Income: U.S. Census Bureau, ACS 2020–24 5-year estimates. Boundaries: U.S. Census Bureau cartographic boundary files. Compiled by Home Economics.
"Typical" is Zillow's middle-tier value (homes between the 35th and 65th percentiles), not a median sale price. Changes are over the 12 months to September 2026.