Home values, rents and more in ZIP code 91910 (Chula Vista, CA)
September 2026 figures from Zillow and the U.S. Census Bureau · updated 2026-11-07
Open 91910 in ProMap- Under $730k
- $730k–$770k
- $770k–$860k
- $860k–$1M
- $1M+
- No data
How 91910 compares
The typical home in ZIP code 91910 (Chula Vista, CA) is worth about $840,000, according to the Zillow Home Value Index for September 2026. Home values in 91910 are 9% below the typical value in the San Diego metro area ($927,000) and 2.3 times the U.S. typical value ($366,000).
Over the past year, home values in 91910 rose 2.3%, compared with +0.8% in the San Diego metro area and +1.2% nationally.
Typical rent is $2,609 a month (Zillow Observed Rent Index), 12% below the San Diego metro area ($2,967) and 35% above the U.S. ($1,932). Rents rose 3.2% over the past year.
The median household income is $90,222, against $106,268 in the San Diego metro area and $80,734 in the U.S. (Census Bureau, American Community Survey 2020–24).
About 77,123 people live in 91910 (American Community Survey 2020–24).
91910 has the 41st-lowest typical home value of the 96 ZIP codes in the San Diego metro area and the 579th-highest of 1,541 in California with Zillow figures.
Part of: Chula Vista, CA · San Diego County, CA · San Diego metro area · California
More for 91910 in ProMap Plus
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- 5- and 10-year price changes
- Days on market and months of supply
- Price cuts and sale-to-list ratio
- Price-to-income and monthly cost to buy
- Zillow 12-month price forecast
- Crime rates
- School test scores
- Homeowners insurance premiums
- Commute time to downtown
- Flood, wildfire and natural hazard risk
- Property-tax rate
- 2024 presidential vote
- Age, education and household make-up
- Amenities and transit nearby
Nearby ZIP codes
Sources
Home values: Zillow Home Value Index (ZHVI), all homes, middle tier, smoothed and seasonally adjusted, September 2026. Rents: Zillow Observed Rent Index (ZORI), seasonally adjusted. Population: Census population estimates (July 2025) for states, metros and counties; ACS 2020–24 for cities and ZIP codes. Income: U.S. Census Bureau, ACS 2020–24 5-year estimates. Boundaries: U.S. Census Bureau cartographic boundary files. Compiled by Home Economics.
"Typical" is Zillow's middle-tier value (homes between the 35th and 65th percentiles), not a median sale price. Changes are over the 12 months to September 2026.