Home values, rents and more in Bluffton, SC
September 2026 figures from Zillow and the U.S. Census Bureau · updated 2026-11-07
Open Bluffton in ProMap- Under $360k
- $360k–$470k
- $470k–$550k
- $550k–$720k
- $720k+
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How Bluffton compares
The typical home in Bluffton, SC is worth about $498,000, according to the Zillow Home Value Index for September 2026. Home values in Bluffton are 4% below the typical value in the Hilton Head Island metro area ($522,000) and 36% above the U.S. typical value ($366,000).
Over the past year, home values in Bluffton fell 0.3%, compared with +0.7% in the Hilton Head Island metro area and +1.2% nationally.
Typical rent is $2,096 a month (Zillow Observed Rent Index), 6% above the Hilton Head Island metro area ($1,971) and 8% above the U.S. ($1,932). Rents rose 2.0% over the past year.
The median household income is $111,281, against $83,304 in the Hilton Head Island metro area and $80,734 in the U.S. (Census Bureau, American Community Survey 2020–24).
About 33,157 people live in Bluffton (American Community Survey 2020–24).
Bluffton has the 3rd-highest typical home value of the 8 cities in the Hilton Head Island metro area and the 19th-highest of 266 in South Carolina with Zillow figures.
Part of: Beaufort County, SC · Hilton Head Island metro area · South Carolina
More for Bluffton in ProMap Plus
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- 5- and 10-year price changes
- Days on market and months of supply
- Price cuts and sale-to-list ratio
- Price-to-income and monthly cost to buy
- Crime rates
- Homeowners insurance premiums
- Commute time to downtown
- Flood, wildfire and natural hazard risk
- Property-tax rate
- 2024 presidential vote
- Age, education and household make-up
- Amenities and transit nearby
Nearby cities
ZIP codes in Bluffton, SC
Sources
Home values: Zillow Home Value Index (ZHVI), all homes, middle tier, smoothed and seasonally adjusted, September 2026. Rents: Zillow Observed Rent Index (ZORI), seasonally adjusted. Population: Census population estimates (July 2025) for states, metros and counties; ACS 2020–24 for cities and ZIP codes. Income: U.S. Census Bureau, ACS 2020–24 5-year estimates. Boundaries: U.S. Census Bureau cartographic boundary files. Compiled by Home Economics.
"Typical" is Zillow's middle-tier value (homes between the 35th and 65th percentiles), not a median sale price. Changes are over the 12 months to September 2026.