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Home values, rents and more in the Brainerd metro area

September 2026 figures from Zillow and the U.S. Census Bureau · updated 2026-11-07

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Typical home value
$358,000
Minnesota: $349,000 · U.S.: $366,000
Home values, past year
+3.2%
Minnesota: +2.3% · U.S.: +1.2%
Typical rent
$1,368/mo
Minnesota: $1,613 · U.S.: $1,932
Rents, past year
+1.8%
Minnesota: +0.2% · U.S.: +2.9%
Population
100,562
Census estimate, July 2025
Median household income
$71,384
Minnesota: $89,062 · U.S.: $80,734
Counties around the Brainerd metro, shaded by typical home valueItascaCassAitkinBeckerCrow WingMorrisonHubbardToddClearwaterDouglasMille LacsWadena
  • Under $240k
  • $240k–$260k
  • $260k–$310k
  • $310k–$330k
  • $330k+
  • No data
Counties around the Brainerd metro, shaded by typical home value (Zillow, counties). The metro area is outlined.

How the Brainerd metro compares

The typical home in the Brainerd metro area is worth about $358,000, according to the Zillow Home Value Index for September 2026. Home values in the Brainerd metro are about the same as the typical value in Minnesota ($349,000) and about the same as the U.S. typical value ($366,000).

Over the past year, home values in the Brainerd metro rose 3.2%, compared with +2.3% in Minnesota and +1.2% nationally.

Typical rent is $1,368 a month (Zillow Observed Rent Index), 15% below Minnesota ($1,613) and 29% below the U.S. ($1,932). Rents rose 1.8% over the past year.

The median household income is $71,384, against $89,062 in Minnesota and $80,734 in the U.S. (Census Bureau, American Community Survey 2020–24).

About 100,562 people live in the Brainerd metro (Census Bureau estimate for July 2025).

The Brainerd metro has the 219th-highest typical home value of the 923 metro areas in the United States and the 2nd-highest of 23 in Minnesota with Zillow figures.

Part of: Minnesota

More for the Brainerd metro in ProMap Plus

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  • 5- and 10-year price changes
  • Days on market and months of supply
  • Price cuts and sale-to-list ratio
  • Price-to-income and monthly cost to buy
  • Zillow 12-month price forecast
  • School test scores
  • Flood, wildfire and natural hazard risk
  • Property-tax rate
  • Unemployment and job growth
  • Building permits
  • Mortgage delinquency
  • 2024 presidential vote
  • Age, education and household make-up
  • Amenities and transit nearby
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Nearby metro areas

Counties in the Brainerd metro

Cities in the Brainerd metro

Sources

Home values: Zillow Home Value Index (ZHVI), all homes, middle tier, smoothed and seasonally adjusted, September 2026. Rents: Zillow Observed Rent Index (ZORI), seasonally adjusted. Population: Census population estimates (July 2025) for states, metros and counties; ACS 2020–24 for cities and ZIP codes. Income: U.S. Census Bureau, ACS 2020–24 5-year estimates. Boundaries: U.S. Census Bureau cartographic boundary files. Compiled by Home Economics.

"Typical" is Zillow's middle-tier value (homes between the 35th and 65th percentiles), not a median sale price. Changes are over the 12 months to September 2026.

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