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Home values, rents and more in the Baraboo metro area

September 2026 figures from Zillow and the U.S. Census Bureau · updated 2026-11-07

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Typical home value
$344,000
Wisconsin: $337,000 · U.S.: $366,000
Home values, past year
+5.7%
Wisconsin: +5.1% · U.S.: +1.2%
Typical rent
$1,280/mo
Wisconsin: $1,437 · U.S.: $1,932
Rents, past year
+6.4%
Wisconsin: +3.5% · U.S.: +2.9%
Population
66,652
Census estimate, July 2025
Median household income
$79,541
Wisconsin: $77,485 · U.S.: $80,734
Counties around the Baraboo metro, shaded by typical home valueSaukDaneRichlandIowa
  • Under $260k
  • $260k–$270k
  • $270k–$340k
  • $340k+
  • No data
Counties around the Baraboo metro, shaded by typical home value (Zillow, counties). The metro area is outlined.

How the Baraboo metro compares

The typical home in the Baraboo metro area is worth about $344,000, according to the Zillow Home Value Index for September 2026. Home values in the Baraboo metro are about the same as the typical value in Wisconsin ($337,000) and 6% below the U.S. typical value ($366,000).

Over the past year, home values in the Baraboo metro rose 5.7%, compared with +5.1% in Wisconsin and +1.2% nationally.

Typical rent is $1,280 a month (Zillow Observed Rent Index), 11% below Wisconsin ($1,437) and 34% below the U.S. ($1,932). Rents rose 6.4% over the past year.

The median household income is $79,541, against $77,485 in Wisconsin and $80,734 in the U.S. (Census Bureau, American Community Survey 2020–24).

About 66,652 people live in the Baraboo metro (Census Bureau estimate for July 2025).

The Baraboo metro has the 247th-highest typical home value of the 923 metro areas in the United States and the 7th-highest of 26 in Wisconsin with Zillow figures.

Part of: Wisconsin

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  • 5- and 10-year price changes
  • Days on market and months of supply
  • Price cuts and sale-to-list ratio
  • Price-to-income and monthly cost to buy
  • Zillow 12-month price forecast
  • School test scores
  • Flood, wildfire and natural hazard risk
  • Property-tax rate
  • Unemployment and job growth
  • Building permits
  • Mortgage delinquency
  • 2024 presidential vote
  • Age, education and household make-up
  • Amenities and transit nearby
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Nearby metro areas

Counties in the Baraboo metro

Cities in the Baraboo metro

Sources

Home values: Zillow Home Value Index (ZHVI), all homes, middle tier, smoothed and seasonally adjusted, September 2026. Rents: Zillow Observed Rent Index (ZORI), seasonally adjusted. Population: Census population estimates (July 2025) for states, metros and counties; ACS 2020–24 for cities and ZIP codes. Income: U.S. Census Bureau, ACS 2020–24 5-year estimates. Boundaries: U.S. Census Bureau cartographic boundary files. Compiled by Home Economics.

"Typical" is Zillow's middle-tier value (homes between the 35th and 65th percentiles), not a median sale price. Changes are over the 12 months to September 2026.

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